It is not what you say, but how you say it. You can catch more flies with honey than vinegar. These are basic common sense etiquette told to many by their parents. In writing web content opinion articles, if you want to get your point across, you have to be careful how you communicate your point.
Characteristics of web content articles that will alienate your readers are:
• Arrogance is described as an offensive display of superiority or self-importance; overbearing pride. A wise man once said that “Arrogance Diminishes wisdom”. When you state your point as being the only point and anyone who does not believe it is wrong, you will lose ear of your readers. It does not matter if you are absolutely right. People prefer messages delivered in a nice package to messages wrapped around a stone and tossed through a window.
• Condescending is defined as showing or implying a usually patronizing descent from dignity or superiority Nobody likes a know it all. If you assert in your article that you are ultimate authority on your subject, chances are no one will believe you. The writer who can prove his point, instead of just screaming it from the rooftops is more likely to be heard.
• Bluntness is abruptness in address or manner. Some people confuse being honest with being blunt. Would you say to your mother “I like the black dress better” or that purple dress makes you look like a giant grape”? If I were to choose the former with my mother, I probably would not have teeth right now. For other people, they may have been dealing with a torrent of tears. Either way, blunt is rarely acceptable.
If your writing comes across as being arrogant, condescending or blunt, here are some tips you can use to soften your web content message.
1. Get off your high horse: If you have a lesson that you have learned the hard way, and you want to convey it to your readers, then you must come down to their level. Describe your experience and others with similar experiences will be more prone to listen.
2. Prove your point: Ask yourself, “Does anyone agree with me”? If so, quote your sources in your article. There is power in numbers.
3. Beat around the bush: Tell a story that will draw your reader in. Give anecdotes. State your point in several different ways. Warm your audience up before delivering your message. A well-delivered opinion is delivered like a good joke. You have to prepare your audience for the punch line.
4. Make them smile: If you cannot be funny, at least be clever. Insert and appropriate joke. Use a clever play on words. Insert an old proverb or two. Show your readers that you have a sense of humor, and they may take your message more seriously.