Now that you have your list started, you shouldn’t just blast your mails out to your subscribers. You will need to learn how to approach your list with an intelligent fashion of using the three primary facets of managing your list first:
Building a relationship with your subscribers
Conditioning your list to expect your e-mails
Staying consistent with your communications
I will go further into each of these facets now and explain why they are so important for you to use to get the best possible use out of your lists.
Building A Relationship With Your Subscribers
By building a relationship with your subscribers, you are wanting to show them that you are a good source of information, that you are their friend and not just another salesman.
You want to build a relationship with your list like the employees at your favorite place you shop because you have had positive dealings with them in the past. For example, you would want to offer a free course to your subscribers that contains valuable information on a subject that you know something about and that could help them solve a problem.
Always give to your readers before asking them for a purchase of your product. Once they have found what you are giving them is a good piece of learning information. along with a couple of extra freebies thrown in to the mix, they will be more than likely to buy from you because of the relationship of trust that you have built with them.
Next, you will want to make sure that you are using your real name and not some cutesy user id name. Yes, that’s right, your real name. That’s because a cutesy name will make people run from your site and list faster than anything. You will also want to be yourself, have fun with your list and your subscribers to help them relate to you better. You will also want to supply contact information in your e-mails so that they can contact you with questions or find out how to opt-out.
Ok, now you’re asking why do I want them to be able to opt-out? That’s bad, right? No that’s a good thing. Not everyone will find your information useful or it wasn’t quite what they were looking for. Culling out the people that don’t want the information or enjoy having a bit of fun while learning can help you condition the rest of your list to buy from you later. Now I will go into how you condition your subscribers to buy from you and not the other guy.
Conditioning Your Subscribers
Send your information to your subscribers on a regular basis. When you have a valuable offer to send to your list, they will then be looking for your name to appear in their e-mail. Let your subscribers know up front when they opt-in that you will be contacting them on a regular basis with information. This way, they will be expecting your e-mails.
Then when it comes time to pitch your product or service, do it with authority and confidence. You don’t want to be apologetic to them for sending them the information on the product or service. Let them know that they can benefit from your recommendation of what you are offering in the sales e-mail.
The burden comes down to you proving that what you are recommending is worth their time to read your sales pitch and making the purchase. You don’t ever want to recommend something that is garbage or useless for your subscribers. If you do, your credibility will be zero and they are unlikely to read anything you send them again.
Most of us belong to a list of some kind or another. Some of us have even made purchases from the list owners on products or services that they have recommended due to the relationship that was built with them. The conditioning came into play from the relationship of the trust that was built from the information they provided previously to the sale.
Consistently send your information out to your list. Set up a regular mailing schedule for your list. For example, set up a schedule that is set on a certain day of the week, such as Fridays. If you find more information that will tie into what you are sending out to your list, it is fine to send the additional information out to your list in between your scheduled sends.
Always stay focused on what you promised to send your subscribers on your capture page. Sending out the occasional off-the-topic item that you have found interesting is fine, but I would suggest that you let them know that you have read or thought the information was very useful to you in some context. Thus, this will help your keep the relationship on the positive side, but don’t make it a total habit of sending information like this by itself on a constant basis. They’ll get tired of reading your communications.
How can I make my e-mails sell?
A: Be yourself. There is one golden rule that you will need to follow: Do Not Send Canned Spam. Canned spam is the pre-written affiliate sales letters that you can find in your affiliate center back office.
Use these pre-written sales letters as a learning tool to create your own. Study how they have written the sales letters, then create a sales of your own that has your personality in it. As these sales letters work for the people that wrote them, but they are not what you have written and is not you. Taking the time to create your own personally written sales letters will fetch bar better results than the pre-written sales letters.
B: Keep It Real. Be honest and do not promote every program or product you see. If you don’t feel comfortable with what you are promoting, you will loose the trust of your list that you worked hard to build. Don’t exaggerate your product, services, or affiliate program that you are promoting. Stick to the facts.
Honest enthusiasm will show in your offers and create better sales and recruits for you