Some artists have trouble selling their work. There are many opportunities for artists to sell their work in calendars. This is a great market for drawings, illustrations and small art. However, other forms of art can be sold in calendars. Photos of sculptures can be taken, included in a 12 month calendar and sold to the public as well.
Work on images all Year-round.
Other priorities can get in the way of creating drawing and illustrations. Some artists end up with only a few images at the end of the year. This can create pressure to complete enough images for a calendar. By working on art all year, you can decrease the level of pressure toward the end of the year. Set aside time each month to work on art. If you have a flexible schedule, you can also work on art immediately when thinking of new ideas.
Artists can work on drawings and illustrations during the spring and summer. If the work is done constantly, there is a higher chance that images will be completed quickly. Plan to have 12 images done by the fall. This will ensure that you will not have to rush to complete enough art for a 12 month calendar. Once the images are completed, you can get calendars printed at a local printing shop. They can also be made at an office supply store such as Staples. However, office supply stores may be expensive. Ask if you can get a discount for large orders. You can also consider a print-on demand option. An example of print-on-demand service will be discussed later in this article.
Sell at Local Stores
Once you have calendars printed, you can try to sell them at local stores. They can be sold directly to the stores or placed on consignment. This can be done by contacting the owner or buyer of local bookstores, and specialty shops. Explain that you are a local artist who has published a calendar for sale. It may be easier to sell your calendars on consignment, since many store owners may not immediately make bulk purchases.
Have a Party
You can Host a party to introduce your new calendars to the community. Tell your family and friends to invite everyone they know. Make sure to also invite news journalists and other people involved in the local media. You may be able to gain some free publicity in a newspaper article or radio show. You can include small snacks for the guests. The snacks can include cheese, crackers, small sandwiches and wine or sparkling cider. Spruce up your calendars by placing them around the room in between the original artwork.
This is a great way to showcase other artwork that you may have as well. This can include larger sized paintings, sculptures or jewelry. If the party is being held somewhere other than your home, you can advertise the event in a local paper. You can also hang flyers up around town to promote your new published calendars.
Open an Online Store
You can sell to people all over the country using an online store such as Cafepress. Tons of artists use Cafepress to sell merchandise with their artwork on it. The Cafepress website offers a print-on-demand service for calendars. By using this service, you will not have to pay upfront costs to sell your artwork in calendars. Cafepress does the entire order fulfillment and sends your profits after recouping their percentage. It can be a great method to sell your artwork in calendars to people around the globe using an online store.
Submit To Publishers.
Artists can also submit drawings and illustrations to publishers. This eliminates printing expenses that are incurred when publishing your own calendar. That may be one of the great reasons to submit artwork to another company to publish your calendar. Publishing companies handle the printing, marketing and distribution of your calendars. They may offer a flat payment or an advance and royalties for each sale. Another great aspect of working with a publishing company is that they have the ability to sell calendars with your artwork around the country.
By submitting artwork to publishers, you have the ability to expose your art to people in other areas without leaving your hometown. You may have to submit to publishers early due to various publishing deadlines. Many companies may also have a long turnaround time. It will be best to prepare for that as well. The “Artist’s & Graphic Designer’s Market” is a great resource for locating publishers who purchase art for calendars. It is best to find out what the requirements are before submitting work to any publisher. Most companies that publish calendars have specific procedures that they follow when working with freelance artists.