Keyword density — ladies and gentlemen — that’s the key to having your resume stand out among the thousands of others that are competing along side yours in hopes of getting that job of a lifetime. If you don’t know what keyword density is – don’t worry you’re not alone. Lots of folks think they know what keyword density is but few are adept at taking the time to put keyword density into action on their resume.
How many times have you applied for a job and in your heart of hearts you knew…you just KNEW you were the best qualified applicant for the position? So you submit your online resume and don’t hear a thing. It’s like you were completely lost in the shuffle.
So you want an example. Let’s say you are applying for a position as a television camera operator. What would the keywords in your resume have to be? Television…camera…studio camera and camera operator just to name a few. See who it works? The key to online resume success lies in using the right words — search keywords. Better known as keyword density.
According to www.quintcareers.com/resume, keywords should cover at least four different topics, said Collier:
Keywords for skills. Keywords for job skills should include all of the soft skills, such as negotiation and team building skills, as well as hard skills-such as project management abilities or computer languages.
Keywords for job titles. Although the current or most recent job title may be television camera operator, you should include other possible job titles as well. To find a list, peruse job listings and include job titles for any job that you would honestly be qualified.
Keywords for locations. If you live in Birmingham, Alabama, but would consider relocating to Houston, Miami, or San Diego, let employers know by including those places in your keyword list for locations.
Keywords for certifications/affiliations. Group these together, too, making it easier for recruiters to see your educational and community affiliations. Some online resumes even offer up a section where you are asked to fill out a section entitled “keywords.” Knowing the right keywords to use can make the difference in your resume being identified for further scrutiny or getting passed over in a sea of data. Keyword density reflects the words and phrases a prospective employer might use to search an online resume databank in order to identify candidates that possess certain credentials, skills, and attributes. Many employers and recruiters use a technology called optical character recognition better known as OCR. This special software scans documents much as an assistant instructed to look for certain words and phrases would. That means, yes, a machine might be the first “person” to read your credentials.
So you’re asking yourself, “What words should I use?” When choosing keywords, remember to keep it simple. Quality versus quantity counts here. Think of words or phrases that a prospective employer might search for. Read classified ads and notice the words that are commonly listed for the type of position you’re seeking.
– Some skills keywords would be: computer skills, management, bilingual/Spanish, multitasking, public speaking, teaching, outside sales, verbal/written communication skills, organizational skills, leadership, training, interpersonal skills, and counseling.
-Credentials/experience keywords might include: military camera operator, field camera operator and operations manager
Keywords for other important traits include: flexible, willing to travel, detail-oriented, adaptable, high energy, self-starter, team player, dynamic, highly motivated, creative, or independent.
Use short and common phraseology like “AVID digital editor” rather than “trained on variety of digital editing systems.” Be specific, and remember while you would normally steer away from industry jargon and abbreviations in a paper resume, both are useful and necessary for an online resume. And be sure to use only common, universally recognized abbreviations.
I found two sites which offer decent keyword suggestion tools:
Some key tips I culled from both sites include:
– Determine your keyword phrases
– Write content and refine and combine keyword phrases
– Write a title using your top two to three phrases
– Write a description Meta tag
– Write a keywords Meta tag
According to www.ejobsitesoftware.com, in addition to focusing on keyword density, job seekers should employ some Internet marketing tactics to get the resume noticed.
One approach is to include metatags in the document, which can improve your listings on some search engines. Free tools such as Microsoft Central’s page can help with that task.
Most experts agree: if you want to be seen out of hundreds and millions of pages out there you’ve go to do something special, or you’re not going to be found among the hundreds and thousands of resumes that are out there and keyword density should be number one on your list!