There is no denying that mineral make-up is experiencing a surge in popularity. Women are finally discovering that they don’t need to coat their faces in harmful chemicals to look beautiful. With their infomercials and placement in Sephora Boutiques, Bare Minerals by idMinerals is the undisputed market leader in mineral make-up. However Bare Minerals is only one of many companies that offer mineral based products. One of the newer companies to create a buzz on the Internet is Everyday Minerals.
Everyday Minerals claims to have high quality products, but are they really comparable to the larger boutique brands? A quick look at the ingredient label on Bare Minerals shows that its foundation contains only five ingredients: titanium dioxide, zinc oxide, mica, iron oxide and bismuth oxychloride. Everyday Minerals contains titanium dioxide, zinc oxide, mica, iron oxide. It does not contain bismuth oxychloride. For women with sensitive skin, this is important to note. Bismuth Oxychloride is a by-product of lead mining and can cause skin irritation in some women. Many women who think they can’t wear mineral make-up because of itching and breakouts are reacting to bismuth oxychloride. Bismuth Oxychloride is also what gives Bare Minerals foundations their characteristic sheen. The finishing powders of both brands contain zea mays, which can cause itching. Everyday Minerals offers zea mays-free balancing powder and 100% silk powder as alternatives to those who are sensitive to zea mays.
Another consideration when choosing make-up is the availabilty of a wide range of shades. Bare Minerals offers 12 shades ranging from Fair to Deepest Deep. Eleven of the shades are neutral or warm colors, making a good match for women with cool complexions difficult. Everyday Minerals offers 24 shades in cool, neutral and warm undertones. Both brands lack a wide range of shades for deeper complexions.
The best way to get started using mineral foundation is to purchase a starter kit. Bare Minerals starter kit includes two foundations (3g each), mineral veil (6g), warmth (3g) and three brushes. The kit retails for $59.99 plus shipping. Everyday Minerals offers a choice of five kits. The starter kit contains two foundations (8g each), blush (8g), a choice of finishing powders (13g), concealer (6g) and one brush. The kit sells for $28.00 plus shipping. If you aren’t sure mineral make-up is right for you or you are curious about Everyday Minerals, they also offers a kit with sample sizes of three foundations, one finishing powder or concealer and one blush. The kit is free, but shipping is around $3.00.
Of course, it doesn’t matter how good the products are if the customer service is poor. Both companies are reachable by telephone and email. Bare Minerals usually responds to email comments and inquiries within 48 hours. Everyday Minerals responds within 24 hours, so both companies are responsive to customer questions and concerns. Returns are easy with both companies.
Whether you choose the security of a twenty year company with Bare Minerals or the value priced products of Everyday Minerals, both products offer high quality mineral make-up that will improve your skin and make you a believer in the wonderful qualities of minerals.