A lot has been said about the pop-over windows technology. A pop-over window is much like a pop-up window. It will suddenly appear to your website’s visitors informing them about a special offer or urging them to sign up to your newsletter, e-course, mailing list etc. The difference between pop-over windows and pop-up windows is that pop-over windows cannot be easily blocked by pop-up blockers or related software.
Let’s go through some facts about this useful technology.
Pop-Over Fact: Any business or individual can benefit from Pop-overs. Pop-overs, if used right, can increase response to special offers or newsletter sign-ups. It’s not a coincidence that most major ISP’s or Internet related companies use this technology to increase their sales.
Pop-Over fact: Pop-over windows are versatile and elegant. You can create various designs and styles. You can make pop-over windows that suddenly appear on the visitor’s screen or slide from one side of the screen to the other. Pop overs can deliver special offers and advertisements elegantly and with a little more personality. That is why pop-overs are considered by many Internet marketers a highly effective marketing tool.
Pop-Over Fact: Offering your website’s visitors special discounted offers and advertisements it’s not the only way to use pop-over windows. You could use them in a thousand different ways. You could make a special announcement or relay your latest business news. You could display testimonials from your customers or survey your visitors and get their feedback. There’s no limit to what you can do. It’s up to you.
Can Pop-over windows be blocked?
Are Pop-over windows annoying for your website’s visitors?
The answer is Yes if you are not careful when using pop-over windows to advertise products and special offers. Truth is that advertisements are somehow annoying for everyone. In the case of pop-over windows the chance of annoying your visitors increase since the advertisement will suddenly appear from nowhere in front of the visitor’s screen. That is why you should
be discreet and careful when creating your pop-over window.
An annoyed website visitor is highly unlikely to turn into a potential customer. I recommend that you should exercise discretion when creating a pop-over advertisement.
How to create and use Pop-over windows?
If you search the engines for “pop-over software” or “pop-in window software” or something similar, chances are you will find hundreds of pages offering pop-over windows services or software that creates pop-over windows. Not all of them are perfect.
They all have their pros and cons. Most pop-over scripts/software are pretty straight forward. You choose the colors, pop-over window width and height, screen position, whether you want the pop-over to instantly appear as the web page loads or wait for a specified number of seconds. You then specify the contents and you’re done. There are more sophisticated pop-over window scripts/software that will let you customize the pop-over window even more.
It’s up to you to benefit from this technology but don’t overdo it. My advice is to be discreet, straight forward, clear and concise. Don’t forget to use your imagination. Good luck!
Are your pop-ups get banned or blocked? How about a different way of promoting special offers or opt-in forms? You really need to move on to the new unblockable pop-over
technology and watch your conversions, email lists and product sales increase immediately.