You’ve probably read that using your company logo to brand your products and/or services is extremely important, but after you’ve spent money to create your company logo, how do you use it effectively? Simply slapping it on your letterhead, your business cards and your website won’t do much for casting your company logo into the public limelight, so you’ll have to get more creative. If you want your company logo to be as visible as the Nike “swoosh”, here are five unique ways to use it.
Put Your Logo On the Move
On of the best ways to make your company logo visible is to put it on the move. Successful companies all over the world are putting their logos on company cars, delivery trucks and other vehicles. Even if you don’t sell a product — and therefore don’t need delivery trucks — you can put your logo on the sides of your sales team’s cars to get your company logo out on the street.
Let’s say, however, that you don’t have any vehicles used for your company. One of the rising trends in the marketing industry is the commissioning of regular people in your neighborhood to drive around with your company logo on their cars. You’ll have to pay a small stipend for this service, but it is definitely a unique way to use your company logo.
It’s All In the Packaging
When it comes to making your company logo visible, it helps to think outside the box. Packaging materials — such as boxes, tissue paper and even tape — should bear your logo for the recipient to see. If you don’t offer a product, make sure your logo is on everything you use to present your services to customers. Pens, business cards, booklets, clipboards and other items should all include your company logo. This ensures that the people you meet will see your logo and will think of your company later on.
Purchase Unique Promotional Items
Pens, pads of paper and refrigerator magnets are all well and good, but I’ve probably got dozens of those types of promotional items in my house and I rarely look twice at them. Instead of sticking with the norm, choose unique promotional items on which to affix your logo. For example, if you run a sporting goods store, why not put your logo on complimentary golf balls or Frisbees? For an office supply store, consider money clips with your company logo; for a wine shop, how about a corkscrew wine opener? Get creative and your company logo will be visible in just a few weeks.
Sponsor a Local Pee-Wee League
It doesn’t have to be Pee-Wee to count; any sports team in your neighborhood could provide you with much-needed exposure. When you sponsor a sports team by providing volunteers or monetary donations or equipment, you can get your company logo affixed to the players’ uniforms and even their scoreboard. This is great because you can reach a large audience and you don’t have to do any of the marketing yourself. If you aren’t interested in sports teams, talk to local schools about clubs and academic activities where your logo could be branded.
Sponsor a Trade Show
If you’re going to be attending a trade show anyway, why not give your company logo added exposure by sponsoring it? This can be extremely expensive, depending on the size and location of the trade show, but if you start in smaller towns, you won’t be breaking the bank. When you sponsor a trade show, your company logo goes on every promotional material, sign, brochure, and marquee set up by the trade show coordinators, which can mean lots of added exposure.
There are plenty more unique ways to use your company logo, but the above list should get you thinking about new ideas. Remember that your company logo works best for you the more people who see it, and you can’t always locate all of your potential customers on the street.