One of the best ways to advertise your online business is by placing ads in ezines. These ezines should be sent to people with interests that coincide with what your website is offering. They can be sent from other websites and companies to their opt in list of subscribers. Of course, you should send your advertisements to your own list of subscribers as well. A great way to get more advertising for free is through the use of ad swaps.
Of course, in order to take part in ad swaps, you must have a viable ezine of your own. Ad swaps will be best conducted between two opt in lists that have a similar amount of people on it. In order to do this, you must take some time to advertise your ezine on your website. After enough people sign up, you can begin to seek out other websites to trade with.
How to Choose an Ad Swap Partner
You should choose an ezine ad swap partner based on the two criteria. First, you must look at their website. It should be professional because you do not want to associate yourself with a fly-by-night operation.
It should share similar topics with yours, but not be a direct competitor. If you choose a competitor to swap ads with, you may very well loose customers to them. Surely, the other webmaster would probably not agree to it in the first place. The topic, however, should be complimentary. Some good examples are a web hosting company swapping with a website design firm, or a jewelry shop swapping with a site that sells silk scarves and hats.
The other webmaster should also have a visibly advertised ezine. It might be a good idea for you to subscribe to the ezine for a few weeks before deciding if it will be a good choice for your ad. That way, you will better understand what they include.
How to Suggest an Ad Swap
Emailing another webmaster to suggest an ezine ad swap can be a bit nerve-wracking. However, you should realize that business networking is a very important part of succeeding online. Make sure to write your email in a professional manner. You should include all pertinent information about your ezine and website, the fact that you are a member of their ezine and like it, and your exact swap suggestion. Make sure to point out that the ad swap will assist both of you equally.
You can get free ezine advertising by swapping ads with another ezine publisher. As long as you approach the other website owner in a professional manner, and make it obvious that the swap will benefit both parties involved, you should get some to agree to it. This is a great way to get your advertisement in front of a whole new group of potential customers or clients.