Many craft sellers and designers devote much of their time to marketing crafts online, but there’s a whole, big world out there that’s a potential market for your handmade crafts! Why not learn how to reach these eager buyers also? You have a distinct advantage in your local area as many people like the experience of purchasing from a local crafter.
Here are some ideas for marketing your craft business locally:
1. Carry business cards with you wherever you go.
Deposit business cards onto as many bulletin boards as possible as you go about your daily errands. Good sites to post cards are in libraries, grocery stores, schools, and colleges. Leave one on the table at a restaurant along with your payment. When you meet someone new, hand them a business card. Give one to your tailor, hairdresser, maid, nail technician, masseuse, and anyone else who might be interested in your craft. You’d be amazed at how effective this can be if dont consistently.
2. Post flyers advertising your crafts. (be sure to include a photo)
Post flyers on bulletin boards in the same locations you posted your cards. Be sure to include all relevant contact information including your web address. Add some thought to your flyer! Make it attention getting!
3. Advertise with a car banner.
Find a dealer in your area who can custom make a magnetic car sign or banner for your car to advertise your business. Include your business name, phone number, address (if you have a store), and web address). Place one on the back and sides of your car. You now how have inexpensive moving billboards! Car signs can be a very effective craft marketing technique.
4. Donate an item to a charity event.
Many charity events auction off items to raise money. By donating an item, you create awareness of your craft and get free advertising by word of mouth. Again, make sure your contact information is well displayed.
5. Get some free publicity.
Submit press releases announcing your new craft design to local magazines and newspapers in your area. Come up with a unique angle relating to your crafts that’s newsworthy. You can also write an article about how you make your crafts or how you started your craft business. These make great human interest stories!
6. Teach a class.
Teach others how to do your craft. This will increase your visibility in the community and, possibly, get some positive publicity for you. Plus, it can be lucrative and rewarding in its own right.
7. Custom design a craft item for your local community.
Design a unique craft item depicting a famous landmark or site in your city. For example, if you make jewelry, design a bracelet with charms relating to specific sites and customs in your area. People will not only want to purchase it but you’ll also be likely to get a story done about your unique hometown approach.
8. Spread the word.
Tell everyone you meet what you do and what you have to offer. (don’t foget about those business cards). Nothing is more effective than word of mouth advertising at bringing in the business.
9. Sell your crafts at local events and festivals.
This is a great way to not only make sales, but also increase your visibility and promote awareness of your crafts.
There are many more ways to market your crafts locally. Keep an open mind and look for opportunities as you carry out your daily activites. Pretty soon, you’ll have made a name for yourself in your local craft community!