You’ve probably come across the buzzword known as viral marketing, and if your online business or small business hasn’t developed an eBook yet, it might be time to evaluate your marketing plan. Viral marketing is a very effective way of promoting your brand or spreading an idea; it is based on the concept of self-propagation, and if you initiate your strategy correctly, you’ll find it to be well worth the effort. An eBook can be a powerful tool that gives you a chance to generate new customers, and provide a valuable product or service at the same time.
The first steps are critical for your viral marketing campaign. This is the time to build and create momentum, and a time where you’ll gain significant advertising leverage with a few simple steps. An eBook that is launched successfully will give you a large pool of customers, month after month. After you visitors on a website to subscribe to a list, you can pitch an eBook specifically for your niche.
Whether you choose to write the book on your own, or commission a writer to do it for you, one of the key ways to promote your business is to populate the book with affiliate links. These are the links that readers will click to and find out more; if you are writing a book on how to improve a Windows program, for example, you might include affiliate links where the reader can purchase software. You are completely in control of your viral marketing efforts, and you can use your opt-in list to help pass along attractive advertisements as well.
A viral eBook can be created using special software, or you can use a simple Microsoft Word document. Just make sure you are including appropriate links and following formatting guidelines. Media information is usually inserted into a compiler with eBook software, and this will result in an .exe or .pdf file for better promotion. Once you’ve developed this book, it can be distributed as a package, or downloaded from your website.
The next step in your viral eBook marketing strategy is to start up a mailing list. Even though squeeze pages on a website are becoming much less common, you will need to spend some time doing some ‘hands-on’ online marketing to reach your target audience. Your eBook must be designed to answer a specific need, solve a problem, or just be about something that is searched for on a regular basis. Remember that you need to supply quality information so that people are drawn to the title and sales letter immediately. Some people choose to sell their eBooks on digital markets such as Clickbank. This is an effective way to reach a larger audience, and you will need to design a quality cover and ‘package’ to make yours a sought-after product.
After launching the book and starting up your marketing efforts, you’ll need to elevate your eBook title so that it becomes easy to find. Discussion forums, blogs, and even social networking tactics can help you spread your message. Viral marketing works by reaching niche audiences over a short period of time.