With candles being such a hot commodity, many are looking to create a home based candle business to supplement or replace their income. If this describes you, take the time to learn how to start a candle business that will be successful.
First, you must develop your business plan. A business plan is vital to creating a successful home business. Take the time to answer the following questions. Are you going to make your own candles, buy wholesale and sell resale, or be a representative of another company? How much start up capital do you possess? How much time are you willing to invest in your business? Are you going to sell directly to stores, at craft fairs, hold candle parties, or market online?
Once you have your business plan, take the time to acquire any knowledge that you need. Discover any business regulations you have to follow and file paperwork if necessary. Create your business name and make your business cards.
Start small. Don’t feel that you need to have one hundred scents to choose from day one. Having so many choices will overwhelm your customer and take up too much of your storage space. Stick with some of the most popular candle scents such as vanilla with a mix of more unique scents. Be sure to give each scent a memorable name.
No matter how you are running your candle business, be sure to network. Focus not on selling your candles, but on creating relationships. People are more likely to buy from you if they know, trust, and like you. Join the Chamber of Commerce and other local organizations. If you are marketing online, do not simply put up your website and forget about it. Exchange links, post in forums, and create a mailing list so you can connect more often to potential customers.
During the year, be sure to keep track of all of your business expenses as well as your sales. Business expenses can include equipment, supplies, business cards, business phone, and the price of booths if you set up at fairs. When pricing your candles, be sure to figure in these costs. In addition, pay yourself a wage for the time you spend making the candles. Although you want to price your candles competitively, make sure that you are making enough of a profit to warrant your effort. If you are only making pennies for each candle you’ve made, reevaluate your business plan and decide how you can cut expenses.
If you love candles, a home based candle business might be the right opportunity for you. Take the time to hone your marketing skills as well as your candle making ability so that your candle business can be profitable and enjoyable.