There are many ways to increase online web site sales. One great way that will be discussed here is to create different discount sales on your site. These can range from a simple Holiday sale to something a little more creative. Below are several great sale ideas for your business.
Slow Day Sale
All businesses have days with low numbers of visitors and sales, for example Tuesdays and Thursdays. A way to counter this is to offer your products or services for a discount on your slow days. Just advertise the sale prominently on your web site so that customers will take advantage and for you to increase your sales on slow days.
Time of Day Sale
From time to time you should pick out a time of the day such as 4 pm to 7 pm to lower prices. You need to announce your scheduled sale times ahead of time in your newsletter. This will allow customers to plan ahead of time and be ready for your sale. Also be sure to list the time zone of the hours of your sale so customers in different time zones will be aware.
Hold a sale for a niche group of people. This could be anything from college students, senior citizens, and many other groups. This really works if you have a product or service that is directed to a particular niche. You should announce your sale in a targeted newsletter, e-mail discussion group, or message board.
‘Get More for Your Money’ Sale
Offer a sale where your customers get more bang for their buck. People like it when they know they are getting something extra for their purchase. You could offer a buy one get one free sale, buy one get one half off, two for the price of one sale, and so on.
Product/Service of the Day Sale
Each day of the week you could offer a different special for a product or service on that day. This will attract customers to your site every day knowing that each day a different type of product will come with a good deal. This is a sale that can generate high traffic. Not every business has a large diversity of products to sale, and if this is the case for you, don’t offer the sale daily. It also works great as a weekly or even monthly sale. Just use whatever fits your business the best.
Holiday or Seasonal Sale
This one is self explanatory. You can offer sales at holidays such as Christmas or Thanksgiving. You could also do it for a season such as spring or fall. You can be creative and decorate your website that fit a particular holiday or season. You can do this by putting holiday images and colors on the site. A good example of a site that does this in a subtle fashion is Google. The top logo on their site often changes for different holidays and seasons.
These are just some ideas for sales on your website. As long as you are creative you can always think of more!