We all know how hard it is to get a site implemented after taking the time to analyze every step of its installation process within the web, but what can we do to increase the traffic to the site after it’s been placed within the bookshelf long list of other sites similar to it on the web already. There are several options for web masters to consider when increasing website traffic.
1. Learn how to use Search Engine Optimization properly
SEO, Search Engine Optimization, allows various keyword phrases to maximize site traffic for a specific website in order to target marketing for certain services and/or products.
Take proper time to research the high search engine hits for popular engines such as:
- AOL Search
- Alta Vista
- Ask Jeeves
By researching these keywords versus search engine submissions, a website’s traffic can soar through proper implementation of SEO. First of all, find appropriate and unique keyword phrases for your website. Many beginner start with one word keyword however these are very competitive choices and can result in slow results.
2. Place keyword phrases strategically
Keyword placement is equally important as well; most often they should be included as high in the text as possible. Include these keyword phrases within your meta descriptions, tags, headers and link addresses as well. Meta tags allow web masters to present accurate descriptions of their specific web pages. By using variations of the keyword phrases you have chosen, makes your initial SEO work more profitable in the long term. When search engine produce hits, they begin searching from the top of a page to the bottom, the more hits found towards the top will generate more hits and a higher ranking in the overall. Also, by updating your website frequently, re-crawls are product that will help your website jump in the rankings as well.
3. Get ready to pay
While some web masters believe it is against ethics to pay your way in, it is become more common for search engines to accommodate those willing to pay. It’s a buyer’s market nowadays. Certain places like “Paid Submission” or “Paid Inclusion” allow you to pay to be deeply listed within the search results. The most popular search engines implementing this practice are LookSmart, Yahoo and AltaVista. Whether it’s a small business or a website, starting costs are obvious. This initial cost may end up helping expand your business for the future. Whether or not it will pay off or not, it will guarantee more hits to your site, which in turn will promote your service or product in some way or another, whether profits go up initially or not. For some business, this “pay to be included” method may work perfectly. Examine the practice from all angles and decide whether it may work for your specific website before making a big financial decision that you may regret based on the results and/or your ethical beliefs.