Cashing into the Angus beef market, considerably later than the competition, McDonalds restaurants have been testing a new line of 1/3 lb. Hamburgers in California. Curiosity got the better of me and I broke my vows of never eating their brand of food again to test the product for myself. Here is how the new McDonalds hamburgers stand next to the competition.
The book “Fast Food Nation” revealed many of the secrets to flavor experimenting and chemically produced tastes within the fast food industry. McDonalds is a strong user of non-natural ingredients and added flavorings. Which brings me to their new burger: how could a company with such strong support for the business of artificial flavoring produce such a tasteless burger?
The new McDonalds 1/3 lb burgers have no affect on the taste buds. I tried the bacon version and the Deluxe version with all the toppings. They also have a Mushroom topped one, but I try to avoid fungus especially from fast food places. The only flavor on the bacon burger came from the fake bacon and the only flavors from the Deluxe were the onions, some sauce, and some pickles that tasted as if their freshness had been compromised. The meat itself when sectioned off and devoured was plain and I might as well have been licking some plastic food.
Hardee’s seems to have been the first restaurant to use the 1/3 lb and ½ lb angus burgers with success. Well in the west Hardee’s is Carl Jr. which bought out the Saint Louis, Mo based company and revamped the failing company by pushing sex appeal in the commercials and enlarging the burgers in size, price, and supposed quality. Burger King soon jumped on the same wagon and unveiled its own 1/3 lb Angus burgers. Both of these places have more flavor to the meat than McDonalds, with Hardee’s/ Carl Jr.s being the best and truly the best value for the hefty cost.
So why would McDonalds, after years of health lawsuits and a target audience seeking cheap processed $1 sandwiches also investigate the bigger angus burgers? When someone thinks of major corporations aside from oil companies I think two businesses come to mind: Wal-Mart and McDonalds. Therefore, in keeping with the corporate spirit McDonalds should look into holding a monopoly in the sales of the products relevant to their business. McDonalds is way late in joining the 1/3lb burger market, however with their competition having success in that field, why not roll out there own to try and steal those sales back to the golden arches side.
McDonalds new burgers are proclaimed to be 100% Angus beef, which is a claim used by others and what it really means is that what little true meat is in the product is probably 100% Angus. (In Carl Jr’s burgers you can sometimes actually see the filler; is that corn?) The restraunt chain is thus far claiming success in the test market, which surprises me due to the fact that it does not fit well with their main line of cheap sandwiches as far as going to the wallet is concerned. Regardless of their claims and the projected success of the product I am here to tell you: save your insides and your money. These new McDonalds burgers may be a better alternative than their regular burgers, but that just goes to show how horrible their regular food tastes when compared to something utterly tasteless.