Technology in our modern society changes quicker with every passing year. In industry soon as you purchase your new desktop, laptop, mp3 player or any new cutting edge technology it is already old and soon outdated and replaced, typically with a flashier all in one new version. Were you one of the first people to have Ipod? Now do you look at the behemoth brick that weighs you down like a pocket full of change, in the same loving way?
Many people have fallen for the “fad” item, but lets give apple credit, they really created an easy to use Mp3 and multimedia device, which has a huge stake of the market, they basically popularized the concept of Mp3’s in general. In recent events many companies are coming out with their own affordable mp3 players to compete with the ever more popular Apple Ipod. Companies such as Microsoft with “Zune” along with many other companies such as Sony, Samsung and other notables are throwing down the proverbial gauntlets for a piece of the market.
Ipod by far is the current leader in Mp3’s but that hasn’t stopped companies from trying to compete, and that is exactly what they intend to do. Microsoft the famous software producer, enter Zune into the market. It has a fighting chance for survival. Microsoft has an abundant marketing campaign in full flux. Advertisements, and commercials can been seen everywhere. Recently I have seen in ads on television, as well as in previews at the movies or posters at your local music or electronic store.
Zune was off to a quick start, grabbing 9 percent of the U.S. digital music player market in its first week of sales, taking the No. 2 spot from SanDisk Corp.’s Sansa, market researcher NPD Group said. Apple remained the market leader with 63 percent unit share, NPD said.
Samsung has recently come out with a great product of its own, The “YP-T9JQU” Is described on the website as: “Slim Portable 2GB Multimedia player.” The player is versatile, offering the following: FM Radio, Music, Video, Photo, Flash for games, and the ability to load text documents onto the player. Another unique feature is the ability to record verbal messages to set reminders for yourself, which can come in handy for anybody on the go. The screen is larger than on the Ipod Nano and has very vibrant colors. Out of the above mentioned I have had the opportunity to see and use the Samsung and Ipod.
The market has moved away from sole Mp3 players and looks to be moving towards full on portable multi functioning multimedia devices, and we as the consumers just sit back and marvel at how far technology has come in such a short amount of time. I never thought I would see the day that I felt CD’s were a thing of the past. I find less and less that people buy CD’s unless they are hardcore fans, or just have to have the surround sound experience.
The introduction of the Mp3 player especially the Ipod was a great success, only more has stemmed from the concepts and allows America to do what it does best, and that is to try buy into new technology and enjoy what it has to offer, and the end result is competition and what we gain is more innovative and amazing creations. Now we hold in our hands music, movies and media in a device smaller than a men’s wallet. It simply is amazing, and when you compare the prices I can’t help but wonder if Ipod is forbidden fruit, or the way to mp3 salvation. Looking to buy a mp3 player of my own the debate thus becomes; do I conform, or convert?