When you mention viral marketing to the uninitiated, their minds instantly fill with disease or the dangerous computer viruses that are featured on news stories. While it might sound like a bad thing, viral marketing is actually the greatest way to multiply your website traffic. It is not the destructive power of a virus that gives this form of promotion its name, but the manner in which it spreads.
The greatest thing about viral marketing is that it takes such a small amount of effort from you to create a continuous stream of targeted traffic for your website. You will easily be able to see when your efforts are no longer working and you will have to create another marketing virus to unleash upon the internet.
So, how do you do this amazing thing?
The best way to multiply your website traffic through viral marketing is by writing and giving away ebooks. An ebook is simply a bunch of reports or articles that tell people about a certain topic. You can write an ebook about anything: small business, education, knitting, pet spiders, etc. All you have to do is write five to ten quality articles and then tie them together with filler text.
The most important thing about writing this viral ebook is branding it. After all, the whole idea is to get people to come to your website and buy your products, right? Well, they you have to let them know where to go.
Every so often in your ebook, you should interrupt the flow of good information with a blurb about you and a clickable link to your website.
Example: Not only did Bob Smith write this awesome article on pet spiders, he offers entire spider habitats on his website Pet Spider Haven (that last bit would be a clickable link).
Once you have your name and website peppered liberally throughout the ebook, you are ready to engage the viral marketing engine. Ready? All you have to do is stick the ebook offer with a big “FREE!” sign on your website and let nature take its course.
People like free stuff. They will click on the link to get your ebook, read it, see all your wonderful links and promotional messages, and then pass it on to their friends. Your ebook on pet spiders can scuttle from one spider enthusiast to the next faster than a tarantula can stalk its prey.
That’s it. Your website traffic will explode without any further effort from you. Of course, one ebook will not last forever. It will be necessary to write another one after the traffic begins to die down from the first. You can even set up a free viral ebook schedule. If people know that a new ebook about pet spiders will come out every month, they will come back to your website again and again.
Multiplying your website traffic is really easy with viral marketing techniques. Offering free ebooks is the best way to get a lot of people interested in your website with minimal effort. It is great for everyone from full-time business promoters down to the lazy guy who would rather be out hunting spiders.