If you love people and are looking for a business with a low startup, you might want to consider starting a clown business. Believe it or not, performing clowns are big business! There are even schools located across the nation which devoted to teaching enterprising entrepreneurs how to become successful clown.
The market is wide open for the clown business. You can provide entertainment at parties, gatherings, events, fairs, store openings, and any other event where large groups congregate. Of course, you’ll be a huge hit a children’s parties, but don’t restrict your market to jus the little ones. Adults often hire clowns to break the ice at parties and social events. Another high demand market is attending the opening of new retail stores and restaurants as well as promoting preexisting ones. Who can resist visiting a new store when a clown is beckoning from the front door?
What do you need to be successful in the clown business? You’ll need to have a love of people both small and large since your job puts in direct interaction with the public. It helps to have a bit of acting talent and a flair for performance although, with a bit of practice, you should be able to come up with a great routine even if you’ve never acted in your life. If you feel uncomfortable with your level of acting skills, consider taking a drama class at your local college. Even better, if you have a clown school in your local area, consider attending some of their classes. With the knowledge you gain from these sources, you should concentrate on developing your clown character. What kind of personality will your clown have? Will you tell stories? Perform magic tricks? Concentrate on one particular clown personality and become the best at it.
You’ll also need to know how to market your new clown business. An ad in the yellow pages under the entertainment section should bring in a great deal of business. You can also comarket with party supply stores, independent party consultants and caterers. Mailings to clubs, organizations, and churches in your local area. may also be productive. When new retail stores open in your area, visit them and let them know how your service can help them draw customers into their store. An online website, flyers, and business cards are also great ways to spread the word about your upbeat service. Local classified ads can bring in business for you as well as the higher traffic online classifieds such as Craig’s List.
Once you’re established, you can consider adding additional clowns to your business and possibly adding services such as clown face painting for children, balloon artistry, magic tricks, clown storytelling and more. You can be the one stop source in your area for clown entertainment in your area. What better way could there be to earn a living?