We all seemed more concerned about the effects synthetic chemicals have on our health these days. Studies have shown that common household cleaners may contain cancer causing agents that over time may lead to health problems. Plus, many people are allergic to the ingredients in these cleaners and home care products. Here’s your chance to help people reduce exposure to these products while making money at the same time.
With limited time these days, more and more people are hiring a cleaning service to keep their home presentable. Why not start a organic cleaning service that only uses 100% natural cleaning products? This idea would certainly appeal to the health conscious consumer as well as the consumer who has children, pets, or allergies to certain chemicals.
With the growing number of natural cleaning products on the market these days, it shouldn’t be difficult to find the cleaning products you need to service your accounts. If you’re not satisfied with what’s available, there are simple recipes for making your own using such common ingredients as vinegar and baking soda. Plus, these natural cleaners really do work!
Give your business a memorable name such as “Green Clean Household Cleaning Service” or “Green and Clean Maid Service” ( be sure to do a trademark search to be sure you’re not impinging on someone else’s intellectual property). You can have the name of your cleaning service printed on your truck which is painted a very natural shade of light green. Choose an appropriate logo such as a green leaf to make your company name stand out.
Hire groups of college students who are concerned with the environment to clean houses. It would be clever to have them wear white t-shirts with your name and logo printed in green on the shirt and give them the title of “Organic Cleaning Consultants”.
Your best means of gaining customer accounts is to educate consumers about what makes your cleaning service different. Your brochure should emphasize the dangers of household cleaning products and the potential for the chemicals in these products to cause allergic reactions. Your market will primarily be white collar, younger, working men and women who have a strong interest in health and the environment. To reach this demographic group, place your brochure in doctor’s offices, in hospitals, allergy clinics, natural food grocery stores, and vitamin shops.
Other ways to market your organic cleaning business is giving talks to civic groups on the danger of household chemicals and the alternatives available. You can also write and publish articles on the importance of using natural household cleaning products to protect your health. These can be published online to direct people to your website and used as press releases to gain free publicity.
The possiblities are endless with this niche money making business! Who knows? You might be so successful that you end up franchising your new natural cleaning business!