Of course one of the things everyone talks about after the Super Bowl is not the great plays and what the teams did. Sadly, most years the game itself is galactically boring. Even the year the Bears won the darn thing that game was such a blowout the game really wasn’t that exciting. I, personally, am hoping at least for a good game this year, but really, most people will be talking about the ads the next day.
Of course the ads all come down to your taste in humor. Mine is pretty sick. The one I remember and laughed aloud about last year was from the company Ameriquest and involved the tagline “Don’t Judge Too Quickly. We Won’t.” There were a few of these including one where it looked like a guy was about to cook a cat but the one that truly makes me laugh is the one with the little girl visiting her father in the hospital. (Click here to watch this ad)
In this classic commercial you see two doctor’s hovering over the unconscious form of a man lying on the bed. One doctor is reading a chart and the other is busy watching a fly buzzing around. The one with the fly reaches for the defibrillator paddles.
Meanwhile a little girl bearing a cute balloon is heading up the elevator with her mother. Her mother leans over and informs her how happy her father is going to be to see her.
The man with the paddles zaps the fly like a hand-held bug-zapper. He leans over the chest of the unconscious man upon which the dead fly is now sitting with its legs in the air. In the background we see the mother and daughter entering the room as the doctor stands up, paddles still in hand, and turns toward the doctor with the chart and says, “That killed him.”
Quick, cut to the mother and daughter with looks of horror and the little girl letting the balloon go up toward the ceiling. One more cut back to the doctors who are only now realizing what they have done and then cue the tag line.
The ad works because of the timing. The setup is brief and to the point. It is an unlikely scenario but just plausible enough that you can almost imagine it happening. We live in a time when doctors are cutting off incorrect limbs so you just might run across a knucklehead using paddles to execute a fly.
Is it sick? Yes. It is in bad taste? Probably. Did it make me laugh? Oh heck yeah. The only complaint I might have with it is the same one I often have with the really funny commercials. It made me laugh so much I completely forgot what the company and product was. This is the risk you take when the commercial itself is so compelling.
Yes, I enjoy the sick humor. I hope to see a few more like this one during this year’s Super Bowl.