In a perfect storm of promotion, ABC and Disney will premier the much-anticipated trailer to Pirates of the Caribbean: At World’s End on Monday night, March 19, 2007. During Dancing with the Stars, Disney and ABC will break the trailer between 8 pm and 10 pm EDT/PDT.
To add to the punch of the trailer premier, within moments of the broadcast debut, the Pirate’s 3 trailer starring Johnny Depp, will be presented online in a simultaneous broadcast to as many as 30 countries, in an estimated 26 languages. Impressive launch for a scraggly bunch of swashbucklers. By the end of the promotional week, over 200 million people will have had direct access the the trailer.
With box office busting stats for Pirates 2, Dead Man’s Chest, smashing records worldwide, the send off of Pirates 3, AWE is a natural concept; nevertheless the scope afforded by today’s technologies in debuting such an event is impressive, even by Disney standards.
In a Buena Vista Pictures press release, additional screenings are announced. “Following its domestic and online debut, the international broadcast “roadblock” will introduce the trailer within a 48-hour period around the world, with simulcasts on popular programs and prime time new shows in such countries as the United Kingdom, France, Germany, Japan, Australia, New Zealand, Mexico, Korea, and Latin America and Russia. In addition to the broadcast launches, each territory will partner with print and online outlets to maximize exposure.
The trailer will make its online premiere in High Definition at Yahoo! Movies, home of the largest collection of High Definition movie trailers and clips. As the top destination for movie fans, Yahoo! Movies is already hosting a dedicated countdown for the eagerly-awaited trailer, drawing an enthusiast “Pirates” community. Simultaneously, it will launch on the newly re-designed http://Disney.com, and via the “Pirate Viral Player” (http://pirates.movies.com) which can be added to websites, social networking pages and blogs, and will feature a continuous feed of Pirates video content through the film’s release.”
Clearly Pirates of the Caribbean fans can scarcely wait for May 25, 2007 and their third encounter with Johnny Depp’s Captain Jack Sparrow, Orlando Bloom’s Will Turner and Keira Knightley’s Elizabeth Swann. Added to the mix once again will be Geoffrey Rush as Captain Barbosa, Naomie Harris as Tia Dalma, Bill Nighy as Davy Jones and Tim Hollander as Lord Cutler Beckett. New to the mayhem will be Keith Richards as Cap’n Jack’s dear dad.
Charlotte Brewster of IESB.net viewed the trailer and reports, “The trailer opens with the sun setting-as it had on Jack Sparrow, sorry, make that Cap’n Jack Sparrow, at the end of Pirates of the Caribbean: Dead Man’s Chest. A child eerily sings “Yo ho, yo ho, a pirate’s life for me.” Then, Jack slaps his compass shut and-ACTION!
Part the seas-Here’s Johnny! Cap’n Jack is back with the jokes, madness, and do-or-die daring. The effects look amazing-World’s End especially. Of course, there’s comedy too. Jack says to the crew, “Isn’t anyone here just because they missed me?” Only the monkey chimes in…. Jack alludes to having been killed and brought back from the dead! He says, “Four of you tried to kill me, and one of you succeeded.”
One of the great trailer moments shows Cap’n Jack battling Davy Jones himself on the ledge of a ship! Exciting stuff.”
On the 40th anniversary of the premier of the original Pirates of the Caribbean ride at Disneyland (March 18, 1967:”Pirates of the Caribbean” opened in New Orleans Square), Disneyland opened a redesigned ride, with the voices and attributes of Dead Man’s Chest stars Johnny Depp, Bill Nighy and Geoffrey Rush and a revised music track. Next update will be the addition of live pirate characters and games to Tom Sawyer Island, the classic Disneyland playground designed by Walt Disney.
For those who have seen the trailer, tell us what you think. Will this movie be as big as insiders are predicting? No doubt about it, Captain Jack Sparrow has a lot of fans.