Internet traffic is a highly complex entity, and every website needs to be dynamic to keep up with all the changes. A website that stays the same is likely to lose traffic and fall in search engine ranking. In order to stay ahead of the game, you have to know where your traffic comes from, how your competition is doing, and which sites on the web are getting the most attention. Here are some tools that can keep you informed and up to date.
1. Some search engines, most notably Google, filter their search results based on the physical location of the web host. This is called geo-targeting. You may need to know where in the world your web host is, so that you can establish why your website is only displayed as a search result in certain countries. This tool can also tell you where your competition’s web hosting is located.
2. If you want to know where the visitors of your site are physically located, you use this tool.
3. There are a number of website counters which can help you keep track of your traffic and hit counts:
4. This tool lets you test your website for any broken links. If you have a big site, this can be a real time saver.
5. This is a tool to test how many sites on the web have links back to your site.
6. Your ranking on Yahoo! can be established using this tool.
7. If your site is listed in the Google index, you can add search functionality to your own site with this tool.
8. This tool requires a Google AdSense account. It provides various charts and graphs to let you know where your traffic is coming from, and shows you results of your AdSense advertising.
9. Here is another tool for use with AdSense. Use it to determine which Google ads will be displayed when certain keywords and websites are selected.
10. A cooperative advertising network is a great way to get more people surfing to your site. This link takes you a site where you share your ads with other websites.
11. If you use an Apple computer, use this tool to check your web ranking.