Mary and John Comerford of Hamilton, New Jersey could write a book on expert online retail. The Comerfords are the proprietors of Basil Ltd., an online-only storefront specializing in Irish interest items ranging from Celtic wedding rings to Irish crystal to First Holy Communion gifts. Although the Celtic wedding rings and other jewelry are the most popular items on the site, Basil Ltd. offers a very wide variety of Irish gifts.
Basil Ltd. was established in 1999 when Mary decided to create the business after working as a buyer for an Irish import company. The most outstanding part about the business and the owners is the Comerfords’ genuine interest in Ireland and the items that they sell. Adding to the personal feel of Basil Ltd. is the namesake: the company was named for Mary’s Aussie Shepherd/Black Labrador mix.
“Originally, most of the items I decided to sell I chose because I liked them or it was something I would pick to give as a gift,” remarked Mary. Although the business has grown and the pair conducts more formal research on what products are in demand, the pleasant, customer-driven feel of Basil Ltd. is sure to make a customer feel secure. Few other import companies on eBay spend so much time answering questions in detail and making the customer feel secure about large jewelry purchases.
As far as sales, most customers purchase Celtic and Irish wedding rings. Basil Ltd. offers a wide variety of jewelry, including items featuring the Claddagh, trinity knot, crosses, and special terms of endearment in Irish, such as anam cara (soul friend). Because Basil Ltd. imports directly from Ireland, it is suggested that you ask for special requests as they may be found and honored.
Phone calls placed to Basil Ltd. are returned promptly. When my husband and I purchased my wedding band from Basil Ltd., we were on a tight schedule, but when Mary assured us that the ring would be here on time, it was easy to trust her. Sure enough, the ring arrived promptly and Mary kept in touch until it did.
Wedding rings are handled with extensive care. Mary suggests ordering rings six to ten weeks or more prior to the wedding as the rings are custom made. Most other items can be shipped faster as Basil Ltd. keeps them in stock.
The extensive wedding shop section includes unity candles, cake toppers, loving cups, and wedding bells. Fans of Galway Irish Crystal and Belleek China will find plenty of items at competitive prices.
In addition to the Basil Ltd. site and eBay store, Mary and John run Unique Celtic Wedding Rings.
Readers of this article may receive a 10% discount at either site. At Basil Ltd., http://www.basil-ltd.com, enter the code ‘spring’ to receive a discount. For 10% off on a Celtic wedding ring, enter ‘unity’ as the code on http://www.uniquecelticweddingrings.com.