Ecommerce is defined, in the most basic sense, as online sales. It specifically speaks to the sale, retail or wholesale, of tangible goods. This is a very popular way of starting a business online. However, more ecommerce websites fail than succeed. In order to increase sales, you must first incorporate successful ecommerce web design in your business.
What Goes On the Home Page?
Of course, you should have a professional looking template for your ecommerce website. This template should be used on every page of the site.
What you put on the home page of your ecommerce site is very important. One thing you do not want to do is necessitate excessive scrolling. You should be concise and focus on getting visitors to click to product pages.
You should definitely include a keyword rich blurb about what your ecommerce company sells, what makes you different, and a wish that the visitor explore your catalog. It is eye-catching to include a special “Sale” box. You should also include several product pictures.
User Friendly Navigation
Since your goal in successful ecommerce web design is to get the visitors to visit the product pages, you must make the navigation user friendly. It should be clearly displayed horizontally across the top or in a column down one side of the page. The links should be of uniform color and style, be descriptively titled, and have alternate text that explains more fully what to expect.
In a normal ecommerce store, there are category pages with several products on them, and then individual product pages that give more detail. It should be easily to purchase a product from either of these.
You must include a quality photograph of the product you want to sell. You must also include all pertinent information such as size, use, color, style, and attributes.
Shopping Carts and Check Out
The shopping cart software is the program that allows your ecommerce customers to save all the items they with to buy and then pay for them all at once. Adding products to the shopping cart should be as easy as clicking one button. There should also be a “View Cart” button where they can see what they have chosen so far.
Checking out should be done in as few clicks as possible. There is no reason to have customers go through several pages to input their address, their billing information, and submit the order. This should, of course, be done over a secure connection only.
Before you can worry about marketing, customer service, or even product procurement, you should focus on your ecommerce web design. In order to be successful, customers must be enticed by the look and then be able to purchase products easily. Following the above tips will help you build a successful ecommerce business.