Who would have thought that a commercial advertisement about a little known product could have such a catchy theme? American Home Health sponsored this “Superbowl expensive” advertisement during the 2006 Superbowl. Superbowl commercials have become a part of pop culture in recent years, as many people look forward to watching some of the most catchy and creative commercials of the year during the Superbowl breaks. A good Superbowl commercial can launch a product or leave a permanent jingle in the minds of viewers for months.
The American Home Health commercial for Practical Solutions products is unique, quirky, and odd, all in a good way. The commercial grabs the eye from the beginning, as viewers first see a vision of suburbia and people in yellow hazmat suits taking out their garbage at the same time. The scene is neat and orderly, while the neighborhood looks like any housing development for soccer moms in the country.
Flash forward about two seconds and two guys on a two-seater, bicycle by, proving that you did actually see a bunch of people in yellow hazmat suits taking out the garbage a few seconds ago. The camera flashes quickly, and a pair of yellow-suited shoppers push carts in a grocery store parking lot and greet each other.
The next scene flashes quickly again to show a man in a yellow hazmat suit swinging with glee on a playground swing. Cheers to the town that offers adults such free time for two-seater biking and midday swinging in the park!
The next scene shows quite a few of the yellow hazmet suited people by an inground pool. Some of the yellow suits are casually lounging poolside, while one daring maniac takes the infamous, “Nestea Plunge” into the pool in his yellow hazmet suit, which I assume protects against chlorine. The upbeat tone of the commercial peaks at this point after the flash series of scenes with the yellow suited people.
The commercial begins to wind down at this point, and I’m just a little disappointed. The funniest thing about the commercial is that up until the next scene, I had no idea what the commercial advertisement was about! I liked it though.
A blonde woman with a sleek, fashion ponytail, white pants, and a pale blue sweater is featured in the final scene. Her outfit screams of clean and I begin to think that Martha Stewart has started her own cleaning supplies line.
As the blonde woman in the unnaturally clean clothes swipes the countertop with a cloth of some sort, she begins to speak. “There are many ways to reduce the spread of bacteria,” she states. After a microsecond pause, she continues, “some are just better than others.” Was she mocking the people in the yellow hazmat suits? I think that she ruined the whole commercial and her plastic smile. Nobody has a kitchen that looks as clean as hers does in this commercial.
The grand finale comes when the blonde woman speaks again. “Introducing Practical Solutions for practical living,” she says while an entire line of mystery products appears for a nanosecond on the screen. Even after watching the commercial a few times, I cannot see more than the PS label on these cleaning products. While the commercial is great fun to watch, the ending is a downer.
This was one of my favorite commercials from the Superbowl 2006 advertisements but I have no idea what the actual products are. In fact, I’ve never seen them at the stores and the Stepford wife did not make me want to try any of them soon. This is where the commercial went wrong. At the end of the commercial I felt more like putting on a little yellow hazmat suit and doing a bellyflop in the pool than buying the advertised product.