Whether you make the candles you sell, buy at wholesale and sell retail, or receive commission from a MLM candle company, you need to develop a marking plan for your candle business. Here are some tips on marketing a candle business to help you succeed.
If you aren’t marketing to realtors, you are missing out on an eager potential market. Real estate agents give gifts to their clients when the client closes on a new house. Candles make great housewarming presents. If you can offer private labeling on your candles, you will find that they are in great demand. With your private label candles, don’t stop at realtors. Other businesses, such as banks, also use branded gifts to give to their customers.
Another way to market your candles is to sell them in retail stores or salons. You do not need your own store to do this. Some stores rent out space within the stores while others might work on a commission basis. Make a list of stores in your area that might be interested in partnering with you. When you approach them, offer them a business plan that will increase their profits.
Setting up at fairs and expos is another great way to market your candles. Take the time necessary to make your booth nice and appealing. If you are not an extrovert, bring along a friend who is. Engage the potential customers. Greet everyone who walks by and ask them how they are. You will gain more business by being friendly.
You can also market your products online. Start by designing an attractive and professional website. Hire an expert if you lack the experience needed to do this by yourself. Once you have your website ready, you are then ready to drive traffic to it.
One way to market your website online is by writing articles on candles. You can publish them in article directories and have your resource box link to your website. Be sure to include content on your pages as well. Both search engines and human visitors like quality information.
Another way to market your website online is to join a message board. This needs to be a message board where you can have a link to your website in your signature file. Your signature will be displayed each time you write a message. Take the time to find a couple of popular message boards where the posters are your targeted customers. If you are offering private labels, go to a message board of realtors or other professionals who would desire your product. If you are offering a business opportunity with your candle company, find message boards that are targeted to people who work at home. When you post on the message boards, be sure that you are adding value to the community and helping others with your post. Spamming forums will not help your business and only get you banned.
Although you will want to implement more than one marketing technique, don’t go overboard and try to accomplish everything at once. Instead, look at your business plan and decide which marketing techniques are the best fit for your business. Focus on one or two to begin with. After you have those systems in place, you can then further your marketing efforts.